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What's "Organic" About Organic? trailer

The organic label has swept into supermarket shelves over the last decade, but what does it mean? Through the stories of five farmers who steward land from Harlem to the foothills of the Rockies, from upstate New York to Florida, WHAT'S "ORGANIC" ABOUT ORGANIC? offers the audience a deeper understanding of the complexities involved in creating a more sustainable food system. The film is a headfirst dive into the challenges that arise when a grassroots agricultural movement evolves into a booming international market. see www.whatsorganicmovie.org for more information

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