Wholefoods is branching out and getting involved in urban agriculture. They are doing an educational series of web shorts featuring small farm and urban farm projects. The series is called Grow and its part of the Thrive campaign. I had the fortune to work with their awesome crew. I was nervous about what the content would be. It is after all a big corporation but the people working on Thrive created a beautiful and respectful depiction of my personal story in creating Pluck & Feather. I was so touched by the way they incorporated my hubby and my father-in-law. I am looking forward to seeing the other stories they produce.