Bitter Seeds is the final film in Micha X. Peled's Globalization Trilogy, following Store Wars: When Wal-Mart Comes to Town and China Blue. The films won 18 international awards, aired on over 30 television channels and screened in more than 100 film festivals. They also connected viewers to NGO action campaigns and encouraged Western consumers to understand their impact on the rest of the world.
Bitter Seeds explores the future of how we grow things, weighing in on the worldwide debate over the changes created by industrial agriculture. Companies like the U.S.-based Monsanto claim that their genetically modified (GM) seeds offer the most effective solution to feeding the world's growing population, but on the ground, many small-scale farmers are losing their land. Nowhere is the situation more desperate than in India, where an epidemic of farmer suicides has claimed over a quarter million lives. Every 30 minutes one farmer in India, deep in debt and unable to provide for his family, commits suicide.