Shelley Rogers grew up in rural East Tennessee. After an internship at the Media Education Foundation, she grew determined to help use media for social change. She began filming WHAT'S ORGANIC ABOUT "ORGANIC?" as part of her Master’s degree in Culture and Communication at New York University and was inspired by her interest in food politics, public health, and environmental stewardship. She believes it is our social responsibility as citizens in a democracy to stand up for our right to live in a healthy environment and have access to diverse, independent media. She sustains an urban existence in NYC by tending to her worm-composting bin in her tiny apartment and the gracious patience of her two roommates.